Media and psychoanalysis: methodological interaction

Introduction. Various areas of media significantly effects on person in the 21st century, using numerous tools of communication and influence. There are quite a lot of media technologies that productively apply the theory and practice of psychoanalysis, its basic techniques, principles and tools, which proves the methodological interaction between media and psychoanalysis. The media sphere is an effective platform for successful discussion of many problems, which makes it closer to psychoanalysis as a theory of talk therapy, that is capable to free the human of unconscious, fears, anxieties, insecurities, and traumas. Relevance of research. The relevance of the presented materials is determined by studying the possibilities of mass media to accumulate and transmit information, interpret it, create numerous focuses and visions of presenting events, influence the recipient of information by tools, methods, techniques and technologies productively used by psychoanalysis – discussion, transference, distancing, manipulation, trauma. Results and discussion. A main condition that ensures the intraction between the socio-communication continuum and psychoanalysis is the presence of appropriate media material. The methods, techniques, and tools of psychoanalysis are quite appropriate to use in the process of analysis and interpretation of stereotypes, symbols, identification, categories of fear, anxiety, complex, death, justice, desire, destruction, deviation, pathology, addiction, trauma, which are widely expressed in various types of media – photography, cinema, audio, video and text messaging, radio, television, the Internet. Conclusions and prospects. The media productively implement communication, various narratives, numerous forms of talking therapy (dialogue, polylogue, conversation, interview), discussion of socially significant problems, conflicts, individual, group, society, nation traumas, the interpretation of which is possible and expedient from the standpoint of the theory of psychoanalysis.