Prospects and challenges of coastal tourism in the Kwa-Zulu Natal province of South Africa

The research explored prospects and challenges of coastal tourism in KwaZulu Natal Province of South Africa. The research employed a mixed-methods approach. Primary data is gathered through interviews with key stakeholders in the tourism industry, tourism operators, and government officials. Additionally, surveys were conducted with tourists in KwaZulu Natal to gain insights into their perspectives, preferences, and satisfaction levels. The aesthetic beauty of the coastline offers significant opportunities for tourism development. The province’s strategic location, accessibility, and well-established tourism infrastructure further contribute to its potential as a premier coastal destination. However, the research identified challenges which hinder sustainable coastal tourism development. Environmental concerns such as pollution, habitat degradation, and climate change impact affect the coastal ecosystems, requiring effective management strategies. The research highlighted the significance of involving local communities in decision-making process, promoting cultural heritage preservation, and ensuring equitable distribution of tourism benefits. Collaboration between government bodies, private sector entities, and community organisations is crucial for addressing these challenges and fostering sustainable coastal tourism in KwaZulu Natal. Recommendations are provided for all stakeholders involved. By adopting sustainable practices, preserving natural and cultural assets, and fostering community participation, KwaZulu Natal Province can unlock the full potential of its coastal tourism sector.