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Marketing Sensorial: casos no retalho, hospitalidade e turismo
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Este livro introduz estudantes, docentes, investigadores e profissionais de marketing e gestão aos fundamentos científicos do marketing sensorial e à sua aplicação a vários setores de atividade. São apresentados casos no retalho, hospitalidade e turismo.
Silabas & Desafios
Title: Marketing Sensorial: casos no retalho, hospitalidade e turismo
Description:
Este livro introduz estudantes, docentes, investigadores e profissionais de marketing e gestão aos fundamentos científicos do marketing sensorial e à sua aplicação a vários setores de atividade.
São apresentados casos no retalho, hospitalidade e turismo.
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