​Application of Rhododendron for Human Welfare: A Review

National flower of Nepal and Uttarakhand is Rhododendron arboreum locally called buransh, a small tree with bright red flowers and green leaves. Rhododendron is derived from a Greek word RHODO and DENDRON which means rose-tree is used traditionally as medicine and also as food. Buransh normally grows in Himalayas, at high altitude is being used popularly for its processed juice from flowers as buransh or sharbat and in medicines that has many health benefits. Burans products are also used in decorations, refreshing drinks, firewood and as food colouring agents. Its numerous use also include in treatment of bile’s and liver disorders, nasal bleeding, blood dysentery, stomach ache, asthma, fever, gout, coughs, blurry vision, heart problems and diabetes. This review focuses on the phytochemical and nutrition profile, pharmacological and biological properties of Rhododendron arboreum in sustainable development of rural population with many job opportunities.