Perception and Attitude of Dental Students and Graduates towards Business Management as a Subject in the Dental Curriculum

Background: In the past two decades, dentistry has transformed into a market-driven, entrepreneurial industry; consequently, the next generation of dentists must demonstrate proficiency in the disciplines of dental economics. Objective: To identify the attitude, awareness, and willingness of final-year dental students and dental graduates regarding dental business management as a subject in dentistry. Materials and Methods: This cross-sectional study was conducted from April 22 to September 22, with the approval of the IRB of CMH Lahore Medical College. The survey was conducted using online questionnaires developed by the authors and sent to the final-year dental students and young dental graduates in private and public dental colleges. The first part targeted demographics, and the second part dealt with attitude, awareness, and willingness regarding dental business management as a subject. Results: A total of 281 people responded, with 48.6% males and 53.4% females. Lack of business knowledge (n=198, 70.5%) and a lack of funds (n=157, 55.9%) were key obstacles. Most respondents were slightly aware (n=141, 50.2%) of the criteria for setting up a dental practice. 95.7% (n=267) were not taught dental business management, nor had any seminars (n=187, 66.5%) or workshops (n=184, 65.5%). Most respondents agreed (n=243, 86.4 %) that business management will help them establish a successful practice. A significant difference was observed between private and public institutions regarding lack of funds, confidence, and communication skills. Conclusion: Most students had favorable opinions on dental business management as a subject in dentistry. We must teach aspiring dentists both dental education and business management at the same time. Keywords: Business, Curriculum, Dentistry, Financial Management, Management, Marketing, Practice.