Emotional Design Study for Blind Box Toys

With the rise of experience economy and constant pursuit of spiritual needs, blind box toys have explored a new path in the global toy market. The toys meet consumers’ needs as well as create emotional user experience for them. Blind box toys break down limitations of art and take advantage of emotional design to arouse the interaction between human and products. Taking blind box toys as main research object, combined with the theory of emotional design and emotional experience, this paper expounds the important direction of emotional design and summarizes the design experience of blind box toys. The attempt will guide and implement in the design of subsequent blind box toys.