Brand-new & terrific

This book is about Lady Gaga’s branding—the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and ...

L’amministrazione nell’esercizio di funzioni pubbliche ricerca efficienza e risparmi non solo riorganizzando la propria azione, ovvero esternalizzando tali funzioni, e cioè sostitu...

The tumultuous onset of Donald Trump’s administration has so riveted public attention that observers are in danger of losing a historical perspective. Trump’s rhetoric and behavior...

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertisingcanbe measured, and to show advertising profess...

Athletic trainers have a responsibility to provide high-quality pharmaceutical care while meeting both legal and ethical requirements. Clinical Pharmacology in Athletic Training em...