Internet  and  Subculture  :  Research  on  Virtual  Identity  of  Zhihu  Knowledge  Sharing  Community

In recent years, with the gradual development of Internet technology, the communication media has also developed from the original telegraph to today 's online interactive communication, and a virtual community has emerged with ' interest ' as a bridge. Based on the theory of identity, this paper makes a fundamental analysis of the members of Zhihu virtual community, and tries to find out the influencing factors that affect the construction of virtual community identity. Specifically, through the correlation analysis of interaction frequency, education level and personal economic status, it is found that the identity of Zhihu virtual community is restricted by the three parties.