The Spatial Practices of the Mallpark

This chapter discusses the ways in which contemporary baseball stadiums are highly efficient spaces for consumption, immerse consumers within themed environments, and exist within broader urban landscapes. It explains how mallparks offer diverse, price-differentiated experiences for consumers that go well beyond the capabilities of previous stadium generations. It also illustrates upscale amenities, multiple dining and shopping options, and various recreational offerings presented within sophisticated thematic environments that call upon historical and cultural memories about baseball and are essential parts of the mallpark experience. The chapter explores thematic elements that include embedding mallparks within the local context as civic leaders use baseball stadiums as key sites for urban regeneration efforts. It also investigates how the spatial practices of mallparks are rooted in baseball's urban history and the design principles of shopping centers and theme parks.