WOMEN ENTREPRENEURSHIP: A PARADIGM SHIFT

Purpose of the study: This study focuses on the opportunities, issues, challenges, and government policies for women entrepreneurship in India and the suggested solutions to overcome the problems which women facing while pursuing their business. Methodology: The research design is Exploratory cum Descriptive for the topic ‘Women Entrepreneurship’. This study is based on primary data and secondary data. Primary data was collected by observation method and for secondary data, various journals, governmental reports, news article, online articles, magazines were been studied. The observation has been made in institutions, rural areas, urban areas, and public places. Main Findings: 20% of women residing in rural areas were found not confident for entrepreneurship because of their illiteracy in business. Fear of failure, lack of family support, lack of finance and family responsibilities were found as major reasons for lack of entrepreneurship among women. 40% of women rated 10 out of 10 for the happiness index after being an entrepreneur. Self-satisfaction, happiness, fulfillment, accomplishment, and serving the society with employment, value is also achievement for women entrepreneurship. Applications of this study: This study will be helpful for the students for knowing the demography of entrepreneurship. It will also help the public and especially women to avail various benefits which the government has made available to them.The findings can also define the gap between the launch of benefits and availing the same by women so that corrective actions can be taken. Novelty/Originality of this study: The study will help the reader about the present status of women entrepreneurship in India and also the comparison of women Entrepreneurship sine past years. The study will also make the reader aware of the ranking of India worldwide in terms of Women Entrepreneurship.