Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Marketing Strategy Analysis to Increase the Number of Medical Check-Up Patients at Sawahlunto Regional General Hospital
View through CrossRef
Background : Sawahlunto Regional General Hospital (RSUD Sawahlunto) faces challenges in increasing the number of Medical Check-Up (MCU) patients. The number of MCU patients decreased from 416 in 2023 to 160 in 2024. In order to compete with other hospitals, an appropriate marketing strategy is needed to boost patient visits for MCU services and to strengthen RSUD Sawahlunto’s position as a trusted healthcare provider. This study aims to analyze marketing strategies that can be implemented to increase the number of MCU patients at RSUD Sawahlunto. The study identifies strengths, weaknesses, opportunities, and threats (SWOT) and evaluates the most effective segmentation, targeting, positioning (STP), and marketing mix strategies. This research uses a qualitative and quantitative approach with data collection techniques including in-depth interviews, observations, and document studies. The analysis is conducted using the SWOT method, Internal-External (IE) matrix, and Quantitative Strategic Planning Matrix (QSPM) to determine optimal marketing strategy alternatives. The results of the study show that several factors contribute to the low number of MCU patients at RSUD Sawahlunto, including a lack of effective promotion, limited additional services, and competition with other hospitals. Through SWOT analysis, key strategies were identified, such as strengthening digital marketing, establishing partnerships with companies for employee MCU services, and improving the quality of MCU services and facilities. The study concludes that an appropriate marketing strategy is essential to increase the number of MCU patients at RSUD Sawahlunto. By implementing an effective marketing mix—such as more aggressive promotions, improved customer service, and optimized pricing and distribution strategies—RSUD Sawahlunto can enhance its competitiveness in providing MCU services.
Keywords: Medical Check-Up, Marketing Strategy, Hospital, Marketing Mix
Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Respati Indonesia
Title: Marketing Strategy Analysis to Increase the Number of Medical Check-Up Patients at Sawahlunto Regional General Hospital
Description:
Background : Sawahlunto Regional General Hospital (RSUD Sawahlunto) faces challenges in increasing the number of Medical Check-Up (MCU) patients.
The number of MCU patients decreased from 416 in 2023 to 160 in 2024.
In order to compete with other hospitals, an appropriate marketing strategy is needed to boost patient visits for MCU services and to strengthen RSUD Sawahlunto’s position as a trusted healthcare provider.
This study aims to analyze marketing strategies that can be implemented to increase the number of MCU patients at RSUD Sawahlunto.
The study identifies strengths, weaknesses, opportunities, and threats (SWOT) and evaluates the most effective segmentation, targeting, positioning (STP), and marketing mix strategies.
This research uses a qualitative and quantitative approach with data collection techniques including in-depth interviews, observations, and document studies.
The analysis is conducted using the SWOT method, Internal-External (IE) matrix, and Quantitative Strategic Planning Matrix (QSPM) to determine optimal marketing strategy alternatives.
The results of the study show that several factors contribute to the low number of MCU patients at RSUD Sawahlunto, including a lack of effective promotion, limited additional services, and competition with other hospitals.
Through SWOT analysis, key strategies were identified, such as strengthening digital marketing, establishing partnerships with companies for employee MCU services, and improving the quality of MCU services and facilities.
The study concludes that an appropriate marketing strategy is essential to increase the number of MCU patients at RSUD Sawahlunto.
By implementing an effective marketing mix—such as more aggressive promotions, improved customer service, and optimized pricing and distribution strategies—RSUD Sawahlunto can enhance its competitiveness in providing MCU services.
Keywords: Medical Check-Up, Marketing Strategy, Hospital, Marketing Mix.
Related Results
JIT 2023 - Jornadas de Jóvenes Investigadores Tecnológicos
JIT 2023 - Jornadas de Jóvenes Investigadores Tecnológicos
Es un honor presentar este libro que compila los trabajos de investigación y desarrollo presentados en las Jornadas de Jóvenes Investigadores Tecnológicos (JIT) 2023. Este evento s...
Evolution of Antimicrobial Resistance in Community vs. Hospital-Acquired Infections
Evolution of Antimicrobial Resistance in Community vs. Hospital-Acquired Infections
Abstract
Introduction
Hospitals are high-risk environments for infections. Despite the global recognition of these pathogens, few studies compare microorganisms from community-acqu...
Autonomy on Trial
Autonomy on Trial
Photo by CHUTTERSNAP on Unsplash
Abstract
This paper critically examines how US bioethics and health law conceptualize patient autonomy, contrasting the rights-based, individualist...
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital mar...
STRATEGI PEMASARAN DALAM PERSEKTIF MARKETING SYARIAH PADA UKM SALMA BED ALKES
STRATEGI PEMASARAN DALAM PERSEKTIF MARKETING SYARIAH PADA UKM SALMA BED ALKES
Abstrak
Peningkatan persaingan dan perubahan dinamika pasar menuntut UKM untuk mengembangkan strategi pemasaran yang efisien dan efektif. Dengan persaingan yang ketat menjadi satu...
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
The article reveals the relevance of using marketing tools in the field of public administration. The concept of «marketing» is analyzed, the approaches of modern scientists to thi...
Startup marketing: features, digital tools, and promotion channels
Startup marketing: features, digital tools, and promotion channels
The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the en...
Kapasitas Petani Kakao Bekas Penambang Batu Bara di Kota Sawahlunto
Kapasitas Petani Kakao Bekas Penambang Batu Bara di Kota Sawahlunto
<p>The study aims to: (1) analyze the capacity of cocoa farmers ex-coalmining in Sawahlunto and (2) analyze factors that corrrelated with the capacity of cocoa farmers ex-coa...