Stakeholder Green Pressure and Green Innovation: Evidence from Some Selected Bakery and Confessionary Firms in Minna, Niger State

The increased environmental awareness of stakeholders, have put firms under pressure to improve their corporate image and market competitiveness through green innovation. The main objective of the study is to examine the influence of stakeholder green pressure on green innovation. The specific objectives include; to find out the influence of academia green pressure on green innovation in some selected bakery and confectionery firms in Minna, Niger state; to explore the influence of customer green pressure on green innovation in some selected bakery and confectionery firms in Minna, Niger state; to determine the influence of community green pressure on green innovation in some selected bakery nd confectionery firms in Minna, Niger state and to analysis the influence of government green pressure on green innovation in some selected bakery and confectionery firms in Minna, Niger state. The study premised on quantitative analysis. The target population of the study include some selected bakery and confessionary firms in Minna, Niger state. Stratified sampling technique was used to select sample of 148. The data were collected through primary source. The instrument of data analysis is multiple regression. The study reveals that stakeholder green pressure have significant influence on green. The sub variables of stakeholder green were significant in order of academia green pressure (.000), customer green pressure (.000), community green pressure (.000) and government green pressure (.000)