Measurement and Evaluation of the Competitiveness of Rural E-commerce of Sichuan Province in China

The development of rural e-commerce has provided new ideas for provinces and cities to promote rural revitalization. This paper combines the indicators of the competitiveness evaluation system of rural e-commerce established in domestic literature, and chooses 12 basic indicators to analyze the development of rural e-commerce in Sichuan Province. By collecting the data of Sichuan Statistical Yearbook and Statistical Bulletins in Sichuan Province and using factor analysis, this paper aims to find out the key factors affecting the development of rural e-commerce in Sichuan Province, calculates the comprehensive competitiveness scores of rural e-commerce in 21 cities and states of Sichuan Province, and puts forward corresponding suggestions and measures. The results show that the development of rural e-commerce in Sichuan Province is seriously unbalanced. The development of rural e-commerce in Chengdu has absolute advantages in Sichuan Province, but other cities, such as Panzhihua City, have overtaken Chengdu City in some aspects.