Analysis on the Boost of Rural Revitalization through New Media Marketing of Characteristic Rural Resources: Based on a Survey in Zhongping Village, Hailun City, Heilongjiang Province

With the implementation of the rural revitalization strategy and the development of new media, the boost of characteristic rural resources by related policy has been gradually revealed. The characteristic rural resource areas give full play to their advantages in resources, culture, environment, and ecology, and develop the utilization mode of characteristic village resources. This is regarded as one of the important ways to promote regional rural revitalization. Based on the analysis of the current situation of new media on rural revitalization, through field investigation in Zhongping village of Hailun city, Heilongjiang Province, this paper verifies the positive impact of new media marketing of characteristic rural resources on rural revitalization construction, and puts forward countermeasures and suggestions for promoting rural revitalization in an overall way.