Retraction Notice: The Interplay Between Service Quality and Strategy in Driving Supermarket Popularity in Myanmar

This retraction notice pertains to the article titled "The Interplay Between Service Quality and Strategy in Driving Supermarket Popularity in Myanmar" originally published in Journal of Multidisciplinary Research for SMET (JMR- SMET), Volume 1, Issue 1 (June 2025). The article was retracted at the request of the author due to simultaneous submission to another journal, which subsequently accepted the same manuscript. In accordance with COPE guidelines and the journal’s publication ethics, the editorial board has issued this formal retraction to preserve the integrity of the academic record. The original article remains accessible with a retraction watermark and is linked to this notice.   Link to the retracted article (with watermark): https://smetjournal.com/index.php/jmr-smet/article/view/10