FACTORS OF INFLUENCE ON TRANSPORT ENTERPRISE INNOVATIVE POTENTIAL

The article defines and characterizes factors influencing transport enterprise innovative potential. The author classifies theoretical approaches to defining the enterprise innovative potential and clarifies the category due to these approaches. The innovative potential is considered as an organic component of the general economic potential, which is identical with it by its structure, being shaped while affected by the available material and financial resources as well as the intellectual assets. It reflects the already reached innovations level, characterizing the potential ability of the enterprise to develop via implementation of possible innovations. The author has established that the most often the influencing factors for the enterprise innovative potential are classified into the external and internal ones.  Using the classification and logical generalization methods, considering the transport function peculiarities, the influencing factors for transport enterprise innovative potential were classified into the internal and external ones (the direct and indirect influence). The author categorizes the internal influencing factors onto the material, financial, human and relational, the external direct influencing factors are classified into the branch, regional and environmental, while the external factors of indirect influence can be economic, technological, political and social-cultural. The relation of these factors and their influence level onto the transport enterprise and transport branch innovative potential have been determined. It has been established that the enterprise must predict and calculate the effect of all factors on the innovative activity. As the enterprise can directly influence only the internal potential, the enterprise innovative potential should be evaluated regarding the internal factors, which provide for its success.