FACTORS INFLUENCING THE INTERNATIONALIZATION OF BUSINESS: A STUDY ON THE READYMADE GARMENTS (RMG) INDUSTRY OF BANGLADESH

 The purpose of this research paper is to identify the factors influencing the internationalization of Bangladesh RMG sector. In order to meet the research objective, the quantitative method, in the form of survey, was adopted. A structured questionnaire consisting with a set of close-ended questions was developed to collect data. Data were collected from 90 respondents involved in internationalizationoperations. PLS-SEM technique was used to analyze the collected data. The study found that among five categories identified in the literature, four categories including market seeking motives, efficiency seeking motives, network seeking motives and strategic resource seeking motives influence Bangladesh RMG manufacturers; while resource seeking motives do not influence them to go for internationalization. It is expected that the findings of this research will contribute to the literature by identifyingthe factors influencing emerging economies’ RMG businesses to go for internationalizations. It is further expected that this study will add a country-specific body of knowledge on the factors influencing foreign market entry by RMG manufacturers from an emerging economy.