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TRAVEL CAREER OR CHILDHOOD TRAVEL HABIT? Which Explains Adult Travel Behaviour?

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This study investigates a popular theory of tourist motivation – the travel career pattern – and contrasts it against an alternative explanation – that childhood travel habits repeat throughout life. The key distinction is that the travel career pattern predicts change, whereas habit predicts repetition. This study tests competing hypotheses using self-reported childhood and adulthood travel experiences, behaviours and motivations. Results point to childhood travel behaviour driving adult travel behaviour, supporting the key role of habit as a driver of travel behaviour. These findings represent a paradigm shift in our theoretical understanding of determinants of travel behaviour, which implies that habits could be used as leverage points for behavioural change in tourism.

Center for Open Science

Sarah MacInnes Sara Dolnicar

Title: TRAVEL CAREER OR CHILDHOOD TRAVEL HABIT? Which Explains Adult Travel Behaviour?

Description:

This study investigates a popular theory of tourist motivation – the travel career pattern – and contrasts it against an alternative explanation – that childhood travel habits repeat throughout life.

The key distinction is that the travel career pattern predicts change, whereas habit predicts repetition.

This study tests competing hypotheses using self-reported childhood and adulthood travel experiences, behaviours and motivations.

Results point to childhood travel behaviour driving adult travel behaviour, supporting the key role of habit as a driver of travel behaviour.

These findings represent a paradigm shift in our theoretical understanding of determinants of travel behaviour, which implies that habits could be used as leverage points for behavioural change in tourism.

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