Health Misinformation

Research on health misinformation has grown rapidly as concerns about the potential harmful effects of health misinformation on individuals and society intensify amid a “post-truth” era. In this chapter, we provide a broad overview of current research and evidence concerning the many facets of health misinformation, including its sources, prevalence, characteristics (both content and diffusion features), impact, and mitigation. We conclude that health misinformation originates from many sources, most notably mass and social media; is fairly prevalent, both ininterpersonal and mediated settings; and tends to feature negative sentiments, anecdotal evidence, and anti-science narratives. Although there is no conclusive evidence that health misinformation spreads more broadly than scientific information, health misinformation reliably leads to misperceptions on health issues. Efforts to mitigate the impact of health misinformation show early promise in correcting misperceptions. We offer several directions for future research.