Social Perceptions About Stunting in Rural Communities in Central Java, Indonesia: A Qualitative Study

Stunting continues to be a global health challenge. Despite numerous interventions, community engagement in addressing stunting often remains inadequate. This qualitative study explores the perceptions of stunting within rural communities in Central Java, Indonesia. Data were collected through in-depth interviews, observations, and documentation from 58 participants, including prospective brides, pregnant women, mothers, grandmothers, religious leaders, community leaders, and health cadres, who met specific selection criteria. The study uncovered widespread misconceptions in the community, where stunting is frequently perceived as a hereditary condition or a matter of fate, diminishing the perceived need for medical intervention. Through thematic analysis, the research emphasizes the critical importance of strategic communication in raising awareness about stunting and the necessity for community empowerment in designing and implementing interventions that integrate local cultural and social elements. The findings highlight the need to enhance the effectiveness and sustainability of stunting reduction programs, emphasizing the pivotal role of community involvement from planning to execution in overcoming passive attitudes and misconceptions that impede stunting prevention efforts.