A Study on Biopesticides Market in Telangana

Biopesticides are a crucial component of integrated pest management programs for pest control. In India, so far only 12 types of biopesticides have been registered under the Insecticide Act, 1968. The present study entitled 'A study on biopesticides market in Telangana’ was intended to examine the marketing mix and BCG Matrix for selected biopesticide companies, awareness towards biopesticides. The results revealed that K N Bioscience company, Pratibha Biotech company and Varsha Bioscience company biopesticide products are useful for all crops and these companies products are mostly available in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Maharashtra and Gujarat region. The prices of chemical pesticides in all categories are more than the price of biopesticides whereas the price difference ranges between Rs 230 to Rs 680. The BCG analysis shows that Verchi power and Paci-N power products of K N Bioscience company fall in the stars quadrant, Biostrom and Shock products of Varsha Bioscience company fall under the question marks quadrant, CID, Pro-kill and De-bug are the products of Pratibha Biotech company fall in cash cow quadrant. VBT and Toxin products of Varsha Bioscience company fall under the dog's quadrant.