Research on Marketing Strategy of Huishan Dairy Group under the Digital Background

With the advent of the digital age, the wide application of its technology has a profound impact on the traditional marketing methods, so the marketing strategy that ADAPTS to the market has become more and more important in various industries. As an enterprise with a good reputation, Huishan Dairy Group's products are loved by the majority of consumers, but in order to occupy its own market share in today's market environment undergoing major changes, it needs to continue to carry out in-depth optimization. This study takes Huishan Dairy Group as the research object, uses SWOT analysis to discuss the group's marketing strategy under the digital background, and points out the existing problems of enterprise marketing, such as lack of digital marketing concept and system, low Internet penetration rate of digital marketing platform, and lack of digital professional marketing guidance. In addition, it puts forward optimization countermeasures and suggestions such as establishing a perfect digital marketing system, making full use of diversified digital marketing platforms, training digital marketing professionals, etc., in order to promote Huishan Dairy Group to grasp the opportunities of digital background, keep pace with The Times, and develop stably and continuously.