Some Approaches in Online Misinformation Analysis

The complex nature of the ‘infodemic’ problem requires a combination of different approaches to analysing online information disorder. Approaches which emphasize analytical and critical thinking are important but have shortcomings. Fact-checking as a misinformation prevention strategy also has limitations. Certain types of misinformation disorder are complex and providing ‘facts’ alone may not change beliefs in adherents, particularly when deeply-held beliefs are involved. Sometimes the opposite effect of strengthening the false belief occurs. This has led to the strategy of trying to prevent or neutralize misinformation through ‘inoculation’ or ‘prebunking’ . Prebunking or inoculation involves exposing the flawed argumentation techniques of misinformation to prepare online content consumers against future misinformation. For analysing complex phenomena like conspiracy theories a ‘systems’ approach is more effective to reveal root causes of information disorder, provide actionable insight and long-term solutions.