Strategic Management of E-Commerce

The wave of e-commerce has affected almost all companies in all economies, and these companies are inevitable of entering the field of e-commerce. The initial and fundamental step in formulating a strategy is undoubtedly the formulation and design of strategic goals of e-commerce. Strategic goals of e-commerce, like a guiding light, facilitate all efforts and actions towards the proper establishment of e-commerce and gaining a competitive advantage in the field of the electronic world. Without a proper e-commerce strategy, all efforts of the company towards the establishment of e-commerce may fail and, in addition to wasting financial, human and time resources, even the survival of the organization may be threatened. Strategic management is not a box of monuments or a set of techniques. Strategic management is analytical thinking to achieve commitments. The present study is of a descriptive-analytical type and from the perspective of an applied objective. This research has examined strategic management and its various dimensions in e-commerce and marketing, and studies show that strong strategic management causes the prosperity of e-commerce and increases the productivity of organizations. Market reality demands an effective business strategy for e-commerce, which responds to customer expectations and competitive pressures.