Discovery tools as electronic billboards to market your library

Purpose – The aim of this article is to describes Sprague Library’s experience in using EBSCO Discovery Service (EDS) to market library services and resources in order to draw conclusions for other institutions. Design/methodology/approach – Uses the case study of Montclair State University in developing a strategy for using Discovery Tools as a library promotional tool. Also includes examples from other institutions. Findings – EDS (and other Discovery Services) can be helpful in highlighting library resources and services that may go unnoticed. Studies show a correlation between discovery tools and increased Interlibrary Loan (ILL) activity so it’s important to promote services like ILL within your discovery service. Practical implications – With a reasonable effort, libraries can use discovery tools to provide additional modes of communication with users. Originality/value – Highlights some of Sprague Library’s unique efforts in utilizing EDS to promote library resources and services.