Modern conceptual format of agrotrading

Agrotrading was considered an essential part of agribusiness in Ukraine. Despite the multifaceted nature of agribusiness research, there is still a need to find modern conceptual approaches to defining individual components. The main goals of the article are the formation of the essential characteristics of "agrotrading" and its influence on the development of agribusiness in Ukraine. The methodological basis of the study is a set of methods of scientific knowledge, namely logical, system-structural, and others. The article examines the essential characteristics of the concepts of "agribusiness", "agritrading", "trading", "Internet trading", establishes their interdependence, analyzes the views of American and European scientists regarding these terms, and identifies the key difference in the interpretation of the concept of "agribusiness", as well as standard features. A schematic representation of the concept of "agribusiness" in the synonymous interpretation of the "food chain" according to the views of scientists of the EU countries is presented. The three-sphere agribusiness model is described, with a further proposal to transform it into a four-sphere model with the logical addition of agrotrading. The general approaches to understanding the concept of "trading" are detailed, with a description of the peculiarities of the trading organization. The specific properties of the financial market are outlined. The constituent elements of agrotrading are described, and agribusiness is systematically depicted. Differences and similar features in "trading" and "agrotrading" are highlighted. The essence and place of agrotrading of business entities in the agricultural complex is explained, and its impact on the efficiency and effectiveness of the activities of agricultural companies is identified. In addition, the fundamental components of agrotrading, which shape the development of agribusiness enterprises and the economy of Ukraine in general, are highlighted. A strong potential for the development of agrarian business in Ukraine is substantiated, positive factors contributing to agribusiness development are investigated, and the traditional model of agricultural development in Ukraine is described. The negative consequences of military aggression are noted, such as the conduct of hostilities on a large territory, the occupation by the troops of the Russian aggressor country, and the deterioration of the ecological state. Ways to improve the strategy of agribusiness development in Ukraine due to the study and implementation of agrotrading to increase the efficiency of the activities of agricultural sector business entities are proposed. Keywords: trading, agrotrading, agribusiness, risk, internet trading, development, agricultural sector, market.