The spread of Misinformation on social media: An insightful countermeasure to restrict

The term misinformation on social media has got significant attention in public sermons over the last few decades. This research article explores the growing tendency of misinformation on social media, how it influences people and prescribes insightful measures to counter the spreading of misinformation on social media. Systematic Literature Review (SLR) was employed on the three databases; Google Scholar; Scopus, Web of Science, following keywords; "misinformation", "disinformation", and "social media". A total of 34 articles were finally found suitable for the study. This study confirmed that self-motive and election campaigns are the major causes of misinformation on social media. This study manifested that machines can detect fake news to some extent but cannot be relied upon solely. Human intervention is equally important in identifying misinformation. Moreover, an efficient conceptual model has been proposed to counter the misinformation spread on social media