SUSTAINABLE DEVELOPMENT STRATEGY OF THE CULTURAL HERITAGE IN HONGZHOU KILN, THE PEOPLE’S REPUBLIC OF CHINA

The People’s Republic of China is one of the countries with many unique traditional cultural heritage sites such as ceramic culture. Musical instrument culture and others. The production and inheritance of cultural heritage is an important issue for the sustainable development of the old generation to the new generation. However, the cultural heritage of Hongzhou kiln is an interesting issue that should be studied and researched. Therefore, this study presents a sustainable development strategy for the Hongzhou kiln cultural heritage site of the People’s Republic of China. Its main aim is to explore its potential commercial value and strengthen its cultural influence. This research process used qualitative and quantitative research methods, in which qualitative research included in-depth interviews. Similarly, quantitative research collects basic information of participants through surveys using questionnaires and analyzes and synthesizes data using statistics. The results of the study and research from the sample group showed that the factors that affected the overall history and cultural background were very large, with an average of 3.03 and a standard deviation of 1.41. Factors that affect geographic characteristics and overall resource management to a large extent averaged 3.18 with a standard deviation of 1.57. The factors that affect overall skill development and innovation are very high, with an average of 3.17 and a standard deviation of 1.41. The factors that affect cultural communication and overall internationality are very high, with an average of 3.01 and a standard deviation of 1.37. The factors that have an overall impact on marketing and sustainable development are very high, with an average of 3.04 and a standard deviation of 1.47. Similarly, based on in-depth interviews, it was found that the sustainable development strategy of Hongzhou kiln cultural heritage through cultural design and creativity can design clusters, networks, public relations, and community promotion models according to their objectives.