Digital Transformation Analysis of Retail Enterprises: A Case Study of Tianhong

In the context of the digital economy, digital transformation is an inevitable trend for the future development of retail enterprises. Based on a case analysis of the digital transformation of Tianhong, this study presents a digital path for retail enterprises. Additionally, the study identified several general issues that retail enterprises encounter during digital transformation. These include a need for more clarity regarding the digital transformation strategy. This organizational structure needs to be aligned with the digital transformation, a shortage of digital talent, and the existence of short boards that oversee the digital transformation of enterprises. Based on this, and in conjunction with the case of the digital transformation of Tianhong, this study puts forward several recommendations for the digital transformation of retail enterprises. Firstly, enterprises should develop a clear digital transformation strategy. Secondly, they should speed up organizational change and reshape the corporate culture. Thirdly, they should strengthen the cultivation of composite talents. Fourthly, they should build a good team of digital talents. Finally, they should adhere to the nature of consumer-centric business.