The medicine and blogosphere: publications review

The article presents the review of national and foreign publications reflecting aspects of development of medical blogosphere as communication space for medical workers and patients. The methodology of content analysis was applied. The main groups of medical bloggers (doctors, patients, nurses), characteristics of the blogs content, motivation for blogosphere posting are identified. The information and communication significance of the medical blogosphere is high and topical vectors are quite diversified. The development of the medical blogosphere testifies high level of demand for information forming the content of medical blogs both in patients and in colleagues-representatives of professional community.