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A Study of BOPS Cooperation Strategy of Online and Dual-Channel Retailers Considering Consumers' Heterogeneous Buying Behavior
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For the BOPS cooperation strategies of online and dual-channel retailers, the game model is constructed under three scenarios of online retailers' online-only sales, opening offline channels, and cooperating with dual-channel retailers, and the optimal scope of BOPS cooperation among retailers is analyzed. The study shows that online and dual-channel retailers have incentives to implement BOPS cooperation when the product waiting cost is small; when the product waiting cost is large, online retailers should choose dual-channel sales online and offline.
Title: A Study of BOPS Cooperation Strategy of Online and Dual-Channel Retailers Considering Consumers' Heterogeneous Buying Behavior
Description:
For the BOPS cooperation strategies of online and dual-channel retailers, the game model is constructed under three scenarios of online retailers' online-only sales, opening offline channels, and cooperating with dual-channel retailers, and the optimal scope of BOPS cooperation among retailers is analyzed.
The study shows that online and dual-channel retailers have incentives to implement BOPS cooperation when the product waiting cost is small; when the product waiting cost is large, online retailers should choose dual-channel sales online and offline.
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