PAKISTAN INTERNATIONAL AIRLINES (PIA): REHABILITATING CORPORATE SICKNESS

Continuous improvement or development of all types of organizations is a mandatory element for the economic growth of any country. The fast-growing pace of the economy in the world results in the augmented competition and it sometimes leads to the problem of corporate or industrial sickness. This study aims to identify Pakistan International Airlines (PIA) sickness status and to devise the strategies by exploring revival or rehabilitating factors. The commonly used Altman’s Z-score graphs have been developed and analyzed to determine sickness of an opted entity from 2008 to 2016 and to explore the revival or rehabilitating factors, interviews from representatives (sampled using purposive sampling technique) of all selected departments of PIA have been taken through a semi-structured questionnaire. The interview transcripts were analyzed through thematic content analysis and the thematic map has been developed. The findings identified clearly showed corporate sickness in PIA and authors worked on the optimal course of actions to rehabilitate the sickness and devised strategies to turn PIA into competitive entity through analyzing various internal & external reasons. This study suggests key recommendations to the Government of Pakistan to prevent the public sector (existing) entities getting sick in future.