Effects of Violent News Coverage by Pakistani Electronic Media on Pakistani Diaspora

The study investigates the effect of violent news coverage of Pakistani media on Pakistani Diaspora. Media and news broadcastings created by specific culture and agenda, which reflect those cultures and agendas and in turn, affect them. The need to understand the fact that Pakistani news media now have a huge element of violence, sadistic, sensationalism and unnecessary aggressiveness and other elements that are considered to be unhealthy for a positive growing of society and for making a positive perception, and mind set of diaspora, affecting the minds of diaspora against their own motherland. The research resulted in to believe that majority of the diaspora watch news channels and they were unaware of the fact that these broadcastings are causing psychological and Patriotic disturbances amongst them. The method used for the study was Survey. Investigation was done through a questionnaire schedule as a tool of data collection. It targeted 200 diaspora belonging to different class of life between the age groups of 18 to 30 years. The finding revealed that majority respondents were physiologically affected by the content of Pakistani news media. Moreover, most of them are losing the patriotic feelings and are not attracted toward Pakistan and Pakistani northern areas for tourism due to present conditions prevailing in Pakistan. The study shows that Pakistani media has a massive impact on the diaspora and news still is changing and making diaspora mindsets and perceptions about the condition of Pakistan. It is a very important tool when it comes to the image building of Pakistan Pakistani Diaspora. Scholar research on the topic and thoroughly find out the Cultivation Theory will be implemented on the research as it states that its core, the theory posits a compelling hypothesis: individuals who invest more time in watching television are prone to perceive the real world through a lens aligning with the prevalent depictions in television messages. Diaspora are intently recommended that the Government, Media Owners and the Publisher are lookout for this how media attack psychologically on the Pakistani Diaspora. When they think to return back to their motherland, the first think of the media showing direct attacks on their mind and they gone frustrated for being return to Pakistan. They highly advised to Government and the Officials to take a precautionary measure of this psychological attack. For instance, a significant proportion (56.25%) strongly agrees that violent news coverage make them frustrated and effect their minds. Similarly, a majority (80.8%) agrees that media is portraying the negative image of Pakistan. Overall, the study underscores the frustration of minds in Pakistani Diaspora, Proclivity of Tourism in Pakistan, and portraying negative image of Pakistan.