Understanding the Effectiveness of Email Prompts to Online Asynchronous Course Participants

A persistent problem in asynchronous online courses is low user retention. Compared to conventional courses, participants require some form of reward or intrinsic motivation to complete these courses which do not have set deadlines or timetables. To remedy this, many online course platforms will send email reminders to participants registered in the course to prompt them to continue their participation. This study is focused on understanding the efficacy of such practices in motivating students to continue a course they would otherwise neglect or drop. This study focuses on selected courses on the online asynchronous learning platform open.uom.lk. The participants of an online asynchronous Project Management course who had enrolled but not completed the course were separated into two groups; students who enrolled but have not started the course and students who started the course but have stopped for over a month. The students of each group were divided into test and control groups, where the test group was sent prompts by email to continue the course which included a link to the course page Using user activity data from the platform the progress of students over the month prompts were sent, and the month after were analysed, and the efficacy of sending email prompts was calculated. 4.45% of the students from the test group began participating in the course again as compared to 2% of the students in the test group. 32 students (0.7%) completed the course in the weeks during and after the email prompts were sent while none of the students in the control group completed the course. This shows sending email prompts has a positive impact on increasing participation in the course.