Goyor Sarong: The Symbolic and Cultural Meaning of Gloved Contemporary Society

Goyor sarong is a cultural heritage of Tegal, Central Java made using Non-Machine Looms (ATBM) with characteristic motifs that describe the character of the Tegal people. This study aims to analyze the symbolic meaning of the goyor sarong and its existence in the gloved culture of contemporary Tegal society. The approach used in this study is qualitative with the type of research is descriptive qualitative. The informants interviewed were gloved cultural actors from diverse professions and socio-cultural backgrounds. Data were also obtained from literature studies including online media. The results of this study show that the typical motifs on the goyor sarong include lung, bottled, ceplok, prilik, and balian motifs. Goyor sarong are viewed from a symbolic point of view, have a symbiotic understanding between humans and symbolic objects, and understand the cultural meaning of goyor sarong to shape social life. The motifs in the goyor sarong are increasingly developing according to the times and consumer needs in the modern era. This is closely related to the gloved culture of contemporary Tegal society. The use of goyor sarongs in contemporary society usually indicates the strata and events attended. In the era of orientation development, the goyor sarong has more meaning than just symbolic elaboration. Sarong goyor as a culture has an important role for the community that depicts local fashion life in line with the issue of zero waste in the latest international fashion industry.