Political Deification and Religious Populism in Modi’s India

Abstract The article explores the phenomenon of political deification within the framework of religious populism, focusing on the leadership of Narendra Modi in India. Drawing on discourse theory, religious studies, and critical media studies, the paper examines how Modi’s image is sacralized, positioning him as more than a political leader – transforming him into a deity-like figure. Furthermore, by employing the concept of populist darshan, the article highlights how Modi’s visual and rhetorical strategies, amplified by digital media and mass communication technologies, construct a direct and intimate connection between him and the people. The Modi effect, characterized by the projection of an omnipresent and accessible leader, mirrors religious practices, fostering a perception of authority and reinforcing the Modi myth. This fusion of religious symbolism and political rhetoric is central to religious populism, where the boundaries between the sacred and the secular are fluid, and the leader is elevated to an exalted status. The article argues that Modi’s political deification is a powerful tool in consolidating power, offering insights into the intersection of religion, media, and populism in contemporary political life.