Research on the Inheritance Dilemmas and Innovative Paths of the Kaiyang Festival and the Xieyang Festival

As important fishing - culture festivals in the eastern coastal areas of China, the Kaiyang Festival and the Xieyang Festival embody fishermen's reverence for the ocean and their prayers for good fortune. However, in the process of modernization, these traditional festivals face challenges in inheritance. This article conducts field research and literature analysis in Xiangshan, Ningbo, and Daishan, Zhoushan, to explore issues such as funding shortages, a single - organizational model, and a succession gap among young inheritors. It also proposes corresponding innovative approaches, including the integration of culture and tourism, digital dissemination, and community participation, aiming to provide references for the protection and development of traditional fishing culture.