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The Tea Party as Brand
The Tea Party as Brand
Throughout the coverage of its emergence, news stories explicitly described the Tea Party as a brand of politics that attracted white working-class or middle-class Americans and ge...
Key States, High Stakes
Key States, High Stakes
The 2010 elections were one of the most highly anticipated midterm elections in our nation's recent history. After the historic 2008 election, in which America elected its first bl...
Welcome to the Party
Welcome to the Party
This chapter lays out the Tea Party’s history as a mass-mediated construction in the context of journalism, political communication, and social movement studies. It argues that the...
The Radical Right in the United States of America
The Radical Right in the United States of America
This chapter examines the attitudes, beliefs, and behavior of the reactionary right in the United States. It seeks to provide a better understanding of what motivates the reactiona...
Rebranding Political Conservatism through Race, Gender, and Class
Rebranding Political Conservatism through Race, Gender, and Class
The news media focused on race, gender, and class in contentious narratives that pushed people to tune their “headphones” into stories about the Tea Party brand. Branding shapes co...