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Globalising Ceylon tea
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This chapter examines Ceylon’s advantages in tea cultivation and why it was able to compete so effectively alongside India against the traditional hegemony of China in the British tea market. It pays special attention to the marketing of Ceylon tea especially at international exhibitions and the development of syndicates to market the product globally.
Title: Globalising Ceylon tea
Description:
This chapter examines Ceylon’s advantages in tea cultivation and why it was able to compete so effectively alongside India against the traditional hegemony of China in the British tea market.
It pays special attention to the marketing of Ceylon tea especially at international exhibitions and the development of syndicates to market the product globally.
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