Comparative study of Korean and Chinese tea museums: Focusing on the Korean Tea Museum and the Chinese Tea Leaf Museum

The Modern Museum is a complex educational and cultural center that collects, investigates, researches, and discloses important materials and items in various fields such as art, history, food, and electronic devices, and emphasizes education, research, and exhibitions. Accordingly, this study focuses on the Korean Tea Museum and the Chinese Tea Leaf Museum, studies their development plans, and seeks ways to promote friendship between the two countries through tea in the future. The revitalization plan for the Korea-China Museum is as follows. First, communication between museums and visitors must be strengthened by introducing digital technology. Second, visitors’ intention to revisit must be increased through differentiation strategies. Third, the tea museum's service types should be expanded and used as a festival space to revitalize the local economy. Fourth, the brand value of tea culture must be increased overseas. Fifth, tea culture must be promoted through a globalization strategy. In other words, considering the cultural specificity and role of tea, the value of the tea museum must be realized through tea and tea culture in a global universality.