МОБІЛЬНИЙ ДИСКУРС КОМУНІКАЦІЙНИХ ПЛАТФОРМ

<div><p><strong><em>The aim </em></strong><em>of the article is to outline the new phenomenon of «mobile discourse of communication platforms» and highlight the features inherent in this type of discourse.</em></p><p><strong><em>Research methodology.</em></strong><em> Inductive-deductive method was used for the formation of theoretical aspects of the study of Internet discourse; descriptive-analytical method – to derive the own «mobile discourse of communication platforms» concept and its characteristics; method of sociological survey was used to study the opinion of the audience on the content.</em><em> </em><em>A sociological survey method was used that </em><em>сщмукув</em><em> </em><em>203 people, including 116 women, 87 men.</em><em></em></p><p><strong><em>Results.</em></strong><em> There is communication a need to look anew at the composition of existing typological units in the times of Internet. The formation of the phenomenon of discourse and its typology is now a relevant and necessary issue.</em><em> </em><em>The article offers the author’s vision of Internet discourse, describes the main approaches to its existence.</em></p><p><strong><em>Novelty.</em></strong><em> The author offers the definition of mobile discourse, which is formed on communication platforms in the conditions of rapid development of mobile journalism.</em></p><p><strong><em>Practical significance.</em></strong><em> The author thoroughly studies the content in social networks and ways of forming mobile discourse as a theoretical phenomenon.</em><em> </em><em>The work results can be used to teach the «Mobile and Internet Journalism» course of higher education institutions.</em></p><p><strong><em>Key</em></strong><strong><em> </em></strong><strong><em>words:</em></strong><em> mobile discourse, communication platforms, Internet communications, discourse phenomenon.</em></p></div>