The peculiarities of international business communication on the Internet

This article examines the problem of business communication on the Internet on the example of the Russian and Chinese languages. The relevance of this research is substantiated by the progressive international relations, and lies in studying the peculiarities of the culture of international business communication on the Internet, namely between China and Russia. Although the economic cooperation between the two countries are rapidly developing, the problem of mutual intelligibility remains acute. In the globalization era, the Internet is crucial factor that effects the specifics of the culture of business communication. The article aims to reveal the peculiarities of international business communication on the Internet, taking into account the specifics of the parties to communication on the example of China and Russia). The subject of this research is the specifics of international business communication on the Internet between China and Russia. The object is the China-Russia business communication via the Internet. The scientific novelty lies in comprehensive analysis of the forms and specifics of international business communication on the Internet between China and Russia. The main conclusions are as follows: business communication on the Internet is affected by such factors as mentality, national traditions, established etiquette norms and rules; the Russian and Chinese business communication on the Internet is characterized by standardization, use of speech patterns, cliché; Russian and Chinese business representatives must have command of both languages alongside broad knowledge on culture and traditions of the partner country, show flexibility manifested in the use of modern technologies of conducting business, namely the Internet and its capabilities.