Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH
View through CrossRef
The purpose of this research is to find out and analyze; 1) the influence of product quality on home buying decisions, 2) the effect of price on home buying decisions, 3) the effect of promotion on home buying decisions, 4) the effect of housing location on home buying decisions, and 5) the influence of product quality, price, promotion, and housing location simultaneously on home buying decisions. This type of research is explanatory research with a survey approach. This research was conducted on people who bought a house in the Patraland Place Housing Area, Malang City. The sample in this study amounted to 122 respondents with purposive sampling technique. The results showed 1) there was an insignificant effect of product quality on home buying decisions, 2) there was a significant effect of price on home buying decisions, 3) there was a significant effect of promotion on home buying decisions, 4) there was a significant influence of housing location on home buying decisions. , and 4) there is a significant effect of product quality, price, promotion, and housing location simultaneously on home buying decisions.
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
Title: PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH
Description:
The purpose of this research is to find out and analyze; 1) the influence of product quality on home buying decisions, 2) the effect of price on home buying decisions, 3) the effect of promotion on home buying decisions, 4) the effect of housing location on home buying decisions, and 5) the influence of product quality, price, promotion, and housing location simultaneously on home buying decisions.
This type of research is explanatory research with a survey approach.
This research was conducted on people who bought a house in the Patraland Place Housing Area, Malang City.
The sample in this study amounted to 122 respondents with purposive sampling technique.
The results showed 1) there was an insignificant effect of product quality on home buying decisions, 2) there was a significant effect of price on home buying decisions, 3) there was a significant effect of promotion on home buying decisions, 4) there was a significant influence of housing location on home buying decisions.
, and 4) there is a significant effect of product quality, price, promotion, and housing location simultaneously on home buying decisions.
Related Results
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
This study examines the role of corporate governance in moderating the influence of green accounting disclosure, corporate social responsibility (CSR), and firm size on the financi...
PENGARUH PROMOSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MARKETPLACE INDONESIA
PENGARUH PROMOSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MARKETPLACE INDONESIA
ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh promosi harga dan kualitas produk terhadap keputusan pembelian konsumen di marketplace Indonesia. Dalam konteks e-commer...
Analisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Mobil Honda BRV di Dealer Honda Abadi Cibiru dengan Metode Analitical Hierarchy Process dan Statistik
Analisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Mobil Honda BRV di Dealer Honda Abadi Cibiru dengan Metode Analitical Hierarchy Process dan Statistik
Abstrak
Dealer Mobil Honda Abadi Cibiru tidak dapat mencapai target penjualan Honda BRV yang telah ditetapkan. Hal ini menimbulkan berbagai masalah di dealer tersebut. Oleh karena ...
Pengaruh Produk, Harga, Dan Citra Merk Terhadap Keputusan Pembelian LIP Cream Implora Di Universitas Muhammadiyah Palembang
Pengaruh Produk, Harga, Dan Citra Merk Terhadap Keputusan Pembelian LIP Cream Implora Di Universitas Muhammadiyah Palembang
Penelitian ini dilakukan dengan tujuan 1) Untuk mengetahui pengaruh produk, harga, dan citra merk terhadap Keputusan pembelian lipcream Implora di Universitas Muhammadiyah Palemban...
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Keramik Viola Kota Probolinggo
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Keramik Viola Kota Probolinggo
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan harga secara simultan dan parsial terhadap keputusan pembelian keramik Viola Kota Probolinggo; ...
Pengaruh Kualitas Produk, Promosi, Dan Persepsi Harga Terhadap Keputusan Pembelian Fore Coffee
Pengaruh Kualitas Produk, Promosi, Dan Persepsi Harga Terhadap Keputusan Pembelian Fore Coffee
This study aims to determine whether or not there is an effect of Product Quality, Promotion, and Price Perception on Purchasing Decisions at Fore Coffee partially and simultaneous...
Pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Virtual Item pada Game Online “Mobile Legends Bang Bang” (Studi pada Konsumen Mobile Legends Bang Bang Kota Semarang)
Pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Virtual Item pada Game Online “Mobile Legends Bang Bang” (Studi pada Konsumen Mobile Legends Bang Bang Kota Semarang)
Mobile Legends: Bang Bang is an online game created by Shanghai Moonton Technology Co. Ltd. This game has offered a variety of virtual items for sale in their online games. Every p...
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Terhadap Kualias Produk, Harga Produk Dan Promosi Produk
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Terhadap Kualias Produk, Harga Produk Dan Promosi Produk
Keputusan pembeli adalah topik yang sangat menarik untuk dibahas dan tidak pernah habis. Sesuai dengan perkembangan dan perubahan zaman, maka keputusan pembeli pun mengalami peruba...