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Introduction

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The chapter starts by presenting the goals of the book in relation to the advancement of the study of party change, of political personalization, and of the relationship between them. It then examines the scope of the analysis (a comprehensive and integrative look at the two main phenomena, i.e., party change and political personalization), the level of analysis (country), and the research population (twenty-six countries). It notes that the study is about processes; it is not a static snapshot of the state of the parties or of personalized politics. It then presents the methodology that was selected: a broad-brush mapping of both phenomena rather than the use of proxies or of the best available data on a few indicators. Finally, the chapter presents a brief outline of the book.
Title: Introduction
Description:
The chapter starts by presenting the goals of the book in relation to the advancement of the study of party change, of political personalization, and of the relationship between them.
It then examines the scope of the analysis (a comprehensive and integrative look at the two main phenomena, i.
e.
, party change and political personalization), the level of analysis (country), and the research population (twenty-six countries).
It notes that the study is about processes; it is not a static snapshot of the state of the parties or of personalized politics.
It then presents the methodology that was selected: a broad-brush mapping of both phenomena rather than the use of proxies or of the best available data on a few indicators.
Finally, the chapter presents a brief outline of the book.

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