THE ROLE OF HALAL AWARENESS AND ATTITUDES TOWARDS PURCHASING INTENTIONS AT HALAL BAKERIES

Purchase intentions on halal food come from internal and external factors of individuals. This research aims to determine halal awareness, attitudes towards purchasing intentions for halal bakery. Since there has not been much research done on halal bakeries, it is crucial to conduct more research. A previous study shows that there is a relationship between halal awareness and attitudes toward purchasing intentions for various products. Inadequate research on the role of halal awareness and attitudes toward purchasing intentions in halal bakeries necessitates further investigation. This research was conducted in Indonesia. Respondents of this study are consumers who have made at least one purchase. Respondents involved in the study were at least 17 years old. The research sample involved was 110 respondents. The result showed that halal awareness has a significant influence on attitudes. Halal awareness has a significant influence on purchasing intentions for halal bakeries. Attitude has a positive and significant influence on purchase intention in a halal bakery. The findings of this study significantly contribute to the expansion of halal bakeries in Indonesia.