PENGARUH KUALITAS LAYANAN DAN CITRA DESTINASI TERHADAP LOYALITAS DESTINASI

Service quality is a measure of the level of service provided in accordance with the expectations and expectations of tourists when visiting bokori island as a measure of the management of tourist attractions so that tourists feel satisfied and loyal. Destination image is a tourist's perception of a destination, which is related to the good name of a destination's significant and positive image of a destination, allowing tourists to make a repeat visit. Destination loyalty is the loyalty of tourists to a tourist attraction based on significant and positive perceptions so that tourists will make a repeat visit to a tourist attraction on the island of Bokori.The population for this study were all tourists visiting Bokori Island. Taking the number of samples in this study using the theory of rescoe. In this study there are 3 variables consisting of 2 independent variables (service quality and destination image) and 1 dependent variable (Destination loyalty), so the number of sample members taken for this study is 60 respondents. Researchers took respondents based on the coincidence encountered on the island of bokori and in accordance with the criteria of tourists visiting bokori island over 18 years and Kendari city tourists visiting bokori island more than 2 times. The results of this study indicate that service quality and destination image have a significant and positive influence on destination loyalty.