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Inception
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Até que ponto o que sabemos, a nossa memória, não é apenas aquilo que os outros querem que seja?Viajar na memória. Aprender através da memória alheia significa ser moldado pelo olhar discreto de outros. A teoria contemporânea de arquitectura surge na década de 1960, produzida por autores como Jane Rendell, Anne Troutman, Beatriz Colomina, Mark Wigley. Através deles pode perceber-se que a memória está associada à publicidade, aos mass media e à consolidação da história. Como Colomina refere, Le Corbusier [a primeira dona de casa de Wisteria Lane] usa a retórica e a manipulação para construir a sua visão da arquitectura (apud Colomina, 1998, p.1850) e Mies van der Rohe [Mad Man] recorre à publicidade para criar uma imagem coerente (apud Colomina, 1994, p.207). A remontagem (apud Tafuri, 1984, p.207) começa. Agora que os segredos são desvendados, aprendemos a (re)construir a memória. At what point our knowledge, our memory, is not just what others want it to be?Walk on memory. Learning through other’s memory means been shape by the discrete gaze of someone else.Contemporary architectural theory emerges in the 60’s, by the hands of authors such as Jane Rendell, Anne Trourman, Beatriz Colomina and Mark Wigley. Trough them it is possible to acknowledge that memory is associated to publicity, to mass media and to history itself.As Colomina points out, Le Corbusier [the first housewife of Wisteria Lane] uses rethoric and manipulation to build his vision for architecture (apud Colomina, 1998, p.185) and Mies van der Rohe [Mad Man] makes use of publicity to create a consistent image. (apud Colomina, 1994, p. 207).The remontage (apud Tafuri, 1984,p. 207)begins. Now that the secrets are revealed, we learn to (re)build memory. Colomina, B. (1998). Privacy and Publicity, Modern Architecture as mass media. Cambridge (Mass.): MIT Press.Colomina, B. (1994). Images: Mies not. In Mertins, D. (ed.), Presence of Mies (pp.192-221). New York: Princeton Architectural Press. Tafuri, M. (1984). La Esfera Y el Labirinto: vanguardias y arquitetura de Piranesi a los años setenta. Barcelona: Gustavo Gili.
Title: Inception
Description:
Até que ponto o que sabemos, a nossa memória, não é apenas aquilo que os outros querem que seja?Viajar na memória.
Aprender através da memória alheia significa ser moldado pelo olhar discreto de outros.
A teoria contemporânea de arquitectura surge na década de 1960, produzida por autores como Jane Rendell, Anne Troutman, Beatriz Colomina, Mark Wigley.
Através deles pode perceber-se que a memória está associada à publicidade, aos mass media e à consolidação da história.
Como Colomina refere, Le Corbusier [a primeira dona de casa de Wisteria Lane] usa a retórica e a manipulação para construir a sua visão da arquitectura (apud Colomina, 1998, p.
1850) e Mies van der Rohe [Mad Man] recorre à publicidade para criar uma imagem coerente (apud Colomina, 1994, p.
207).
A remontagem (apud Tafuri, 1984, p.
207) começa.
Agora que os segredos são desvendados, aprendemos a (re)construir a memória.
At what point our knowledge, our memory, is not just what others want it to be?Walk on memory.
Learning through other’s memory means been shape by the discrete gaze of someone else.
Contemporary architectural theory emerges in the 60’s, by the hands of authors such as Jane Rendell, Anne Trourman, Beatriz Colomina and Mark Wigley.
Trough them it is possible to acknowledge that memory is associated to publicity, to mass media and to history itself.
As Colomina points out, Le Corbusier [the first housewife of Wisteria Lane] uses rethoric and manipulation to build his vision for architecture (apud Colomina, 1998, p.
185) and Mies van der Rohe [Mad Man] makes use of publicity to create a consistent image.
(apud Colomina, 1994, p.
207).
The remontage (apud Tafuri, 1984,p.
207)begins.
Now that the secrets are revealed, we learn to (re)build memory.
Colomina, B.
(1998).
Privacy and Publicity, Modern Architecture as mass media.
Cambridge (Mass.
): MIT Press.
Colomina, B.
(1994).
Images: Mies not.
In Mertins, D.
(ed.
), Presence of Mies (pp.
192-221).
New York: Princeton Architectural Press.
Tafuri, M.
(1984).
La Esfera Y el Labirinto: vanguardias y arquitetura de Piranesi a los años setenta.
Barcelona: Gustavo Gili.
.
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