An Investigation on Influencing Factors of College Students’ Use Behavioral of Chaoxing Learning Platform

Background and Aim: At present, the school where the researcher works has spent a lot of humans, material, and financial resources to guide teachers and students to use the Chaoxing learning platform. The purpose of this article is to analyze the factors that affect students' use of the platform. Including connected classroom climate (CCC), performance expectancy (PE), social influence (SI), effort expectancy (EE), facilitating conditions (FC), behavioral intention (BI), and use behavioral (UB), and the relationship between these factors, such as PE and BI, SI and BI, FC and BI, CCC and PE, PE and SI, BI and UB. This research is a quantitative study. Data were collected by questionnaire, and through stratified sampling, a total of 500 students from three different majors at Zhanjiang University of Science and Technology of China were investigated. The results of the study are as follows: There is a significant relationship between these influencing factors. The purpose of this study was to determine the extent to which each variable affected the Chaoxing learning platform. Materials and Methods: In this paper, a total of 486 data were collected through questionnaires, and data were analyzed using the Structural Equation Model. Results: The results of the data analysis show that there are significant effects among the variables, and all hypotheses are verified. Among them, behavioral intention has the greatest impact on the use of behavior. It shows that behavioral intention is the key factor that directly drives individual behavior. At the same time, it also shows that these variables have a significant impact on students' use of the platform. Conclusion: The study highlights the importance of behavioral willingness in students' use of the Chaoxing learning platform and suggests that enhancing the convenience of platform use may require more attention and support.