ANALISIS KUALITAS PELAYANAN PUBLIK DENGAN METODE SERVQUAL (SERVICE QUALITY) (Studi Kasus pada Kantor Kelurahan Tembong Kota Serang)

AbstrakTujuan penelitian ini untuk mengetahui bagaimana Metode Service Quality bisa digunakan untuk menganalisis dan memberikan solusi terhadap permasalahan Kualitas Pelayanan Publik di Kantor Kelurahan Tembong. Metode penelitian yang digunakan adalah metode penelitian Kualitatif dan ditunjang oleh data-data kuantitatif, digunakan juga metode SERVQUAL yang terdiri dari 5 dimensi untuk menganalisis kualitas pelayanan publik di kantor Kelurahan Tembong. Hasil penelitian berdasarkan indikator dalam analisis pelayanan publik di Kantor Kelurahan Tembong, dimensi yang belum berjalan dengan baik yaitu (1) Tangible, kurangnya fasilitas kantor untuk menunjang kegiatan pelayanan (2) Reliability, kurangnya pegawai profesional yang dapat diandalkan (3) Assurance, lambatnya pelayanan yang diberikan (4) Emphaty, aparatur kelurahan yang kurang ramah dan sopan.Kata kunci: Tangible, Reliability, Assurance, dan Emphaty.AbstractThe purpose of this study was to find out how the Service Quality Method can be used to analyze and provide solutions to problems of Public Service Quality at the Tembong Village Office. The research method used is qualitative and supported by quantitative data, also used the SERVQUAL method, which consists of 5 dimensions to analyze the quality of public services in the Tembong District Administrate Office. The results of the study were the data based on indicators in the analysis of public services at the Tembong District Administrate Office. The dimensions that had not gone well, namely (1) Tangible, lack of office facilities to support service activities (2) Reliability, lack of reliable, professional employees (3) Assurance, slow service has given (4) Empathy, a village official who was not friendly and polite.Keywords: Tangible, Reliability, Assurance, and Empathy.