Construction of the Woman’s Image in the Lifestyle Magazine “Lilit” (2019–2021)

The aim of the research “Construction of the woman’s image in the lifestyle magazine “Lilit” (2019–2021)” is to reveal the methods used to construct the image of a modern Latvian woman in the interviews of the lifestyle magazine “Lilit” in the period from 2019 to 2021. The magazine is published in Latvia, intended for a female audience and written in Latvian. The article examines the influence of feminism in the portrayal of women in the media, the history of the development of the Latvian woman’s image and women’s image in terms of beauty. The narrative of the interviews, the ideas of feminism and photos of the interviews are analysed, as well as the visual image of a woman is compared in the narratives and photos of the interviews. The research methods used in the article are narrative analysis and the analysis of photography proposed by Roland Barthes.